Thursday, May 7, 2009

About Mobile Phones



Mobile Phone / Cell Phone industry in India is growing at an unbelievable rate. The mobile phone industry consists of not just the connection providers but also the mobile phone users and the mobile handset suppliers. 

There was a time when mobile phones / cell phones were considered to be an item of luxury. Back then mobile phones were not just used for staying in touch with people but also for flaunting one’s social status. If you saw someone next to you using a mobile phone then you would inevitably consider that the person was very well off. And back then there were only a handful of mobile handset providers in India. 

In the present scenario mobile phone industry in India has grown beyond recognition. There has been an immense increase in the number of people who use mobile phones. Almost one-third of the population of India uses the mobile phone. This is the reason for which there has been a dramatic increase in the number of mobile handset providers as well as the connection providers in India.

There was a time when, due to low demand for mobile phones, there were only a handful of mobile handset providers. However due to the growing demand for mobile phone now there are at least about a dozen of mobile phone handset providers in the India. To name a few of these one may mention Nokia, Samsung, LG, and Motorola. There are many other mobile phone handset providers as well but the above mentioned providers have created a very good reputation for themselves in the world of mobile phones.

Talking about the mobile industry in India one cannot neglect the dramatic up gradation undergone by the conventional mobile phone handset (which was once upon a time considered as a status symbol). From being a device that offered the facility of making calls and sending SMS the mobile phone has now become a device which accommodates in itself devices like the radio, MP3 player, camera, alarm clock, stop watch etc. Yes!! The mobile industry in India has undergone a massive change and along with that the mobile phone features have also undergone a massive change.

There was a time when there were only two mobile phone connection provider giants in the scenario of mobile industry in India. They were Airtel and Hutch. However, the scenario has changed a lot now and now many more providers in the market are providing mobile phone connections. A few of these new providers are Aircel and Tata Indicom. Reliance is also a substantial giant in the field of mobile phone connection provider. 

Mobile industry in India is continuously witnessing competitive wars between these providers. In a bid to pool in the maximum mobile phone users, every provider is trying to attract customers by giving away exciting offers. There are not just exciting offers but also a general cut in the call rates from time to time. And these constant price cuts and special offers confuse the customers about which providers to go in for.

No comments:

Post a Comment